Arca Continental and Coca-Cola México Inaugurate Artificial Wetland to Clean Water in Mexicali, Baja California

The wetland will contribute to the water security of the Mexicali Valley and its over 28,000 residents.
Sustainability
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-With an investment of 48 million pesos, Arca Continental and the Mexican Coca-Cola Industry donated an artificial wetland to the state of Baja California for the benefit of the community.

-The wetland has a treatment capacity of 70 liters of water per second, which can be reused for productive activities, supporting water security in the Mexicali Valley and its over 28,000 residents.

Mexicali, Baja California – December 2, 2024. At an event held in collaboration with state and municipal authorities, Arca Continental, one of Coca-Cola’s largest bottlers worldwide, and the Mexican Coca-Cola Industry (IMCC) inaugurated an artificial wetland in "Ciudad Guadalupe Victoria," Baja California. This project, designed to clean 70 liters of water per second, will process municipal wastewater for reuse in productive activities like agricultural irrigation, enhancing water security for the Mexicali Valley and its 28,000+ inhabitants.

With an investment of 48 million pesos, Arca Continental and the IMCC developed this unique project with technical support from Pronatura México and Pronatura Noreste. The wetland, inspired by natural processes, uses substrates and plants that form phytodepurators—plants that purify wastewater—reducing maintenance costs and ensuring long-term sustainability.

  
Attendees at the event included: Marina del Pilar Ávila Olmeda, Governor of Baja California, José Armando Fernández Samaniego, Federal Deputy for Baja California's District 7, Víctor Daniel Amador, Secretary of Water Management, Sanitation, and Protection in Baja California, Armando Carrazco López, Director of the State Commission for Public Services of Mexicali (CESPM), Jorge H. Santos Reyna, Chairman of the Board of Arca Continental, José Borda Noriega, Executive Director of Arca Continental México, Patricio Caso, Vice President of Public Affairs, Communication, and Sustainability for Coca-Cola México, Daniela López Acosta, Operations Director of Pronatura Noroeste. 
Governor Marina del Pilar Ávila Olmeda stated, “We can see that when the private sector, civil society organizations, and government join forces, we can contribute much more to improving the living conditions of residents, especially those in the Mexicali Valley, who have so many needs and for whom we care deeply.” 
 
The Mexican Coca-Cola Industry has invested over 120 million pesos in the construction of three artificial wetlands in Mexico, two of which are located within Arca Continental's territory. These initiatives reflect the company’s commitment to creating value in the communities where it operates and making a positive impact. Jorge H. Santos Reyna, Chairman of the Board of Arca Continental, added, “Since our inception, Arca Continental has been committed to operating a sustainable business model that generates value for everyone in our community. The launch of this second wetland in the country reaffirms our commitment to environmental sustainability.”    Through this initiative, Arca Continental not only supports water sustainability but also promotes the development of a community nursery and a productive project managed by local residents, establishing an essential refuge for migratory birds and creating an environmental and social impact space for the region.
 


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About Arca Continental
Arca Continental is a company engaged in the production, distribution and sale of beverages under the brands owned by The Coca-Cola Company. The Coca-Cola Company, as well as salty snacks under the brands Bokados in Mexico, Inalecsa in Ecuador, and Wise and Deep River in the United States. With an outstanding track record of more than 98 years, Arca Continental is the second largest Coca-Cola bottler in the Americas and one of the most important in the world. Through its Coca-Cola franchise, the company serves a population of more than 128 million in the northern and western regions of Mexico, as well as in Ecuador, Peru, the northern region of Argentina and the southwestern United States. Arca Continental is listed on the Mexican Stock Exchange under the symbol "AC". For more information about Arca Continental, please visit www.arcacontal.com. 

Press Contact:saladeprensa@arcacontal.com

Social Media:

Facebook: @arcacontinental

Twitter: @arcacontal

Instagram: @arcacontal

LinkedIn: @arcacontinental

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About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries. Our purpose is to refresh the world and make a difference. Our brand portfolio includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Among waters & hydration, for athletes, coffee and tea, are Dasani, smartwater vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our Juices, dairy and plant-based brands include Minute Maid, Simply, Innocent, Del Valle, fairlife y AdeS. In México, our portfolio offers more than 80 brand, from which 66% are low or non-caloric, including locally developed products like Ciel®, Fresca®, Sidral Mundet® and Santa Clara®.

We continue to innovate across our portfolio to deliver more beverage options from sugar reduction to the introduction of new and innovative products in the market. In addition, we seek to make positive impacts on people’s lives, communities and the planet through water stewardship, packaging recycling, sustainable sourcing practices, and the carbon footprint reduction along our value chain. Together with our bottling partners, we employ 700 thousand people, creating economic local opportunities worldwide.

For more information visit www.coca-colamexico.com.mx

Follow us on Twitter: @SomosCocaCola Facebook: @SomosCocaCola

LinkedIn: The Coca-Cola company

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